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Electric toothbrush reviews

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Last updated: 25 June 2024
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Checked for accuracy by our qualified verifiers and subject experts. Find out more about fact-checking at CHOICE.

An electric toothbrush should give your teeth a good clean while being easy to use and not too harsh on your teeth. 

We review the latest models to tell you which electric toothbrushes:

  • are easy to use and have the best cleaning feel based on feedback from volunteer triallists
  • are easy to charge
  • have the cheapest replacement brush heads.

Our interactive comparison tool shows you which ones have the best features, including cleaning intervals, pressure sensors, the number of brush modes (e.g. soft, deep clean) and more.

We've also partnered with on this update to show the ratings the Ethical Consumer Group gives to each company.

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ÐÓ°ÉÂÛ̳is an independent, nonprofit organisation dedicated to helping consumers. Clicking a link will take you to a retailer's website to shop. While we make money if you buy through some retailer links, this doesn't influence any of our rankings. 100% of the money we make goes straight back into our nonprofit mission. We're currently testing this service and will consider providing more shopping links in the future. .

Brand

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List of brands we tested in this review.

Price

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This is the recommended retail price.

Recommended products

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Brush action

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Lateral or rotary. Rotary action brushes clean by oscillating whereas lateral models vibrate from side to side.

Brush head cost

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The replacement cost of individual brush heads. Many are only available in multipacks of two or more. Individual cost is calculated by dividing the cost of the pack by the number of heads included.

Number of settings

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Total number of brush modes e.g. sensitive, deep clean, whiten.

Shop Ethical rating

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Shop Ethical rates the environmental and social impact of the company (not the product) using independent sources. This rating is not included in our total score. The rating ranks from A (highest) to F (lowest); N/A means there is no rating for that company.

Included in this review

Members-only access
  • Recommended
  • ÐÓ°ÉÂÛ̳Expert Rating
  • Ease of use score (volunteer trialists)
  • Feel score (volunteer trialists)
  • Ease of charging score
  • Tested battery usage time
  • Good points
  • Bad points
  • Brush head tested
  • Brush action
  • Price
  • Cost per pack for replacement heads
  • Brush head cost
  • Number of replacement heads per pack
  • Shop Ethical rating
  • Battery low indicator
  • Timer
  • Duration (min)
  • Auto stop
  • Interval reminders
  • Pressure indicator
  • Number of settings
  • Bristle wear on brush indicator
  • Storage box/travel container
  • Replaceable heads included with brush
  • Stated battery usage time
  • Weight (g)
  • Country of origin

Results

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Cleen Smart Sonic Toothbrush EA315

Cleen Smart Sonic Toothbrush EA315
$100
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

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Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

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Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

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Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

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Tested battery usage time
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Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $20
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Recommended retail price per pack.
Results for paid members only
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Colgate Pulse Essential A2000R

Colgate Pulse Essential A2000R
$60
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
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The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

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Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

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Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

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Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $26
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Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Colgate Pulse Series 1 Deep Clean A2000C

Colgate Pulse Series 1 Deep Clean A2000C
$80
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

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Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

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Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

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Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $26
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Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Colgate Series 2 Pulse S2000C

Colgate Series 2 Pulse S2000C
$130
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

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Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $26
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Gem Electric Toothbrush SN302

Gem Electric Toothbrush SN302
$75
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $15
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Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

HiSmile Electric Toothbrush 41003-ET-GR

HiSmile Electric Toothbrush 41003-ET-GR
$79
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

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Cost per pack for replacement heads $19
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Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Oral-B iO Series 4 3794

Oral-B iO Series 4 3794
$299
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This is the recommended retail price.

Rotary brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $75
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Oral-B iO Series 7 3758

Oral-B iO Series 7 3758
$579
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This is the recommended retail price.

Rotary brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $75
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Oral-B Pro 3000 3772

Oral-B Pro 3000 3772
$220
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This is the recommended retail price.

Rotary brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

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Cost per pack for replacement heads $71
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Oral-B Pro 700 3756

Oral-B Pro 700 3756
$100
Expand to view more details.

This is the recommended retail price.

Rotary brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

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Cost per pack for replacement heads $71
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Oral-B Vitality Precision Clean 3709

Oral-B Vitality Precision Clean 3709
$49
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This is the recommended retail price.

Rotary brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $71
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Ordo Sonic+ SP2000-CG

Ordo Sonic+ SP2000-CG
$100
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $27
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Philips Sonicare 2100 HX3651/32

Philips Sonicare 2100 HX3651/32
$80
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $85
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Philips Sonicare DiamondClean 9000 HX9914/75

Philips Sonicare DiamondClean 9000 HX9914/75
$399
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $49
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

Philips Sonicare ExpertClean 7300 HX9618/24

Philips Sonicare ExpertClean 7300 HX9618/24
$339
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This is the recommended retail price.

Lateral brush action.
ÐÓ°ÉÂÛ̳Expert Rating
Expand to view more details.

The ÐÓ°ÉÂÛ̳Expert Rating is made up of ease of use (volunteer trialists) (45%), feel (volunteer trialists) (45%) and ease of charging (10%).


Unlock this by becoming a member.

Join now

Already a member? Log in now

Feel score
Expand to view more details.
Triallists select a brush based on rotary or lateral brushing preferences, then assess how 1) the toothbrush feels to hold and use, 2) how well it comfortably reaches all areas of the mouth and 3) how the brush feels against teeth, gums, tongue etc while in use.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of use score
Expand to view more details.
We ask trialists to rate how easy to is to remove and attach the heads, adjust modes and turn each brush on and off.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Ease of charging score
Expand to view more details.
We assess charging method, clarity of charge notifications such as LED lights, and how easy it is to plug and unplug each toothbrush to charge.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Tested battery usage time
Expand to view more details.
Number of days brushing you will get from a full charge, based on two-minute cleaning sessions twice per day.

Unlock this by becoming a member.

Join now

Already a member? Log in now

Cost per pack for replacement heads $85
Expand to view more details.
Recommended retail price per pack.
Results for paid members only
Back to filters Go to compare selected box

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